
American Legacy Fishing Company
NEWS FLASH - January 18, 2009

G Loomis Superstore News Flash December 21, 2008
NEWS FLASH - December 21, 2008

LAST MINUTE DEAL ON the VERY LAST, LAST MINUTE GIFT………and a BIG DISCOUNT as well!
Hi Friends,
By the time you get this newsletter almost anything you buy will not reach you before Christmas unless you want to pay for Next Day Air which we all know is expensive.
So, let’s talk about the BEST LAST MINUTE GIFT AVAILABLE…Our Gift Cards at 10% OFF the FACE VALUE! These are e-mailed to your recipient or you (you gotta’ love yourself as well!) almost immediately after you buy them from our web site. So even if you wait until the very last minute, which would be December 23rd for us, you can still get a gift to whomever you like.
Just select the amount of the gift card you want from our web site, in the NOTES SECTION in our checkout tell us what design you want, the greeting you want included, and the recipients’ name and e-mail address. Then just check out using a credit card or PayPal and we will take it from there. And as easy as that, you just finished all that last minute shopping for those hard-to-buy-for folks on your list.
And yes, WE HAVE A DEAL FOR YOU…..
Here’s my story about how all this came about: I went to our local Sam’s Club this weekend looking for the “perfect” gift for my lovely wife of 42 years. As you can imagine after 42 years, 3 kids, 4 dogs, and lots of Christmases there are very few choices left…and I KNEW a new toaster was out of the question. So, I found my self looking at gift cards, specifically a Visa or MasterCard Gift card. But wait! They wanted to CHARGE ME $6.00 “activation fee” on a $100 card!? That meant the card cost $106.00! Then the merchant pays 2% to 4% for the privilege of processing the card? What Greed!
So, after this experience I got to thinking, How can we at American Legacy “buck” this greedy trend? (yea, I’m an “old school” guy) The answer is to SELL YOU ANY OF OUR GIFT CARDS AT 10% DISCOUNT! Whatever gift card you buy we’ll send you one (or more) priced at 10% off the actual value of the card. Screw those greedy Visa and MasterCard folks!
Our gift cards come in denominations from $25 up to $1,000 and every one is currently priced at 10% off the face value! NO EXPIRATION DATE and no greedy service, maintenance, or activation charges. What more can you ask?
Here are pictures of the design choices:

“Last Date” Christmas Shipping Schedules…….
Really, by the time you read this it is more for informational purposes. But in case you didn’t placed an order last week and wonder when it will arrive if you order this week here are the Holiday Shipping Schedules from our web site. Most shipments by ground take 2-5 days.
HOLIDAY SHIPPING SCHEDULES:
(We ship UPS or USPS Priority)
LAST DAY for GROUND SERVICE - USA: Friday, December 17, 2008
LAST DAY for 2nd DAY AIR SERVICE: Monday, December 22, 2008
LAST DAY for NEXT DAY AIR SERVICE: Tuesday, December 23, 2008
Please make sure your order is received by 4:00 PM CST in order to ship the same day
THANK YOU for your overwhelming response to our $25 discount last week….
To say the response was more than expected would be this month’s biggest understatement. Folks, we were simply overwhelmed. But, every order got shipped the same day or the following day and our crew definitely gave 150% to get the job done. Thanks to all of our wonderful customers and all of our crew who worked through lunch, dinner, (breakfast?). As always, they put our customer’s best interest first. May all of you have a most wonderful Christmas and a prosperous New Year!
Where are the fishing pictures???
A very GOOD question! I think everyone is just really busy right now and e-mailing us fishing pictures has taken a back seat to making sure the little woman (or big guy) gets that perfect Christmas gift. I know in our household buying each grandchild a gift takes concentration and creativity, both of which my wife excels. Me, I’m still here at our store making sure every order gets out and every customer is completely satisfied. And “no”, I haven’t gotten through all my picture file either to figure out which pictures I would like on our Braggin Board.
Maybe after the holidays…………………
G Loomis Superstore - Christmas Special
NEWS FLASH - December 7, 2008

Here is a $25 Gift Just to Say “THANKS” for being our customer……. Hi Friends,
FEAR NO FISH, NEVER GROW UP!
By Flip Pallot
(Flip Pallot is a respected author, television personality and angler. His well-known television series, Walker’s Cay Chronicles can be seen on ESPN. Flip is the newest addition to the G.Loomis fishing team and our official “Maestro de la pesca”)The saltwater shallows were called “flats” by the old-time anglers that we emulated as kids. The flats were nearby, starting in Biscayne Bay and stretching like a broken tapestry from under the shadow of Miami’s skyline to Fort Jefferson in the Dry Tortugas 70 miles below Key West.
The muse that awoke my brother each daybreak and spoke to him of school, ball gloves, girls and the upcoming prom, never visited me although my brother and I shared a room.
I was unable to discuss the sights and sounds of my dreams with parents or normal fold… they would, with few exceptions have been unable to visualize low morning sunlight shining through those two or three droplets of water suspended along the spine of a bonefish tail waving in the early stillness of an awakening flat.
Distant, rolling thunder from squalls that has spent the warm night out in the Gulfstream would later in the day chase the sounds of least terns and ospreys off the flats and replace their working vocabulary with the sound of sweet rainwater slanting in on a breeze smelling of ozone.
These sights and sounds forged my yougerhood in the crucible of South Florida’s heat. These were the sights and sounds that called to me at those very moments when I might have been steering a path that followed most others… It didn’t’ happen.. I was like one of Peter Pans’ lost boys. I ran into other lost boys, and lost men, and I fit right in! Norman Duncan, Chico Fernandez, Ralph Delph, Stu Apte, John “Dozer” Donnell, Jimmy Grace, Bob Fordyce, Sandy “Catfish” Moret, John Emery, Jim Brewer, Eddy Whiteman, Hal Chittum, Lefty Kreh and other lost boys became my tribe and it felt totally right.
The flats were in bicycle range. We waded from shore mostly, but often used common air mattresses to reach deep or farther fishing areas.
We were so often absent from school that most thought we were not enrolled. The consequences of not attending classes were simply not part of our collective, conscious thought stream. Some argued that we had no conscious thought stream at all beyond fishing. I have a feeling that many of you know exactly what portrait I’m painting here… You may have been there!
My work has allowed me to cleave to the values and lifestyle adopted back on those air mattresses. These days I’m fortunate to be able to fish many wonderful and exotic destinations which I never dreamed I would see. Often I glance at the other end of the skiff or canoe and see with today’s eyes, the folks who have been with me in skiffs and canoes down through all these many years and I realize how lucky I am to be sharing these experiences with friends who have stood the test of time… there are many.
G.Loomis rods, Shimano high-performance reels and high tech skiffs have replaced the primitive weapons of the early 1960’s. We’re challenged by these better tools to improve our casting and angling skills. I’m always learning from new people that I come in contact with in my travels and I keep working on those skills. Often, while I’m at it, I get a glimpse…just the quickest glimpse…of that skinny kid on the air mattress, paddling out into Government Cut Shipping Channel, while from behind a huge, jetty rock, unseen, a man who looks a lot like my dad, silently mouths the words… “Be careful son”.
A mental edge…..
The story of Clay Dyer

“The main reason I tournament fish,” said 24-year-old Clay Dyer of Hamilton, Ala., “is because my life has always been a competition with the situation I’m in, being the way I was born. To me, it’s the fact that I know I’m competing against the best anglers in the nation. By no means am I at that level. My main perspective is that it’s such a challenge to fish at that level. I don’t want to do it for a year or two and then have the fire burn out.”
Indeed, Dyer has a fire inside. Dyer was born without legs and without a left arm. His right arm extends to his elbow. Nevertheless, Dyer flings a bait-caster by clenching it between his cheek and collarbone, cranking the reel with his right arm.
“I can make any cast I need to make,” Dyer said. “I can cast left or right. I can pitch and flip - I do that a lot. I can pitch and flip as easily as I can throw a big crankbait. It took a lot of practice - a year or two - to learn a lot of the casts.”
Dyer started fishing at 5 years old and began tournament fishing with older friends at 12 years old. By 1996, when he was a senior in high school, Dyer was fishing full time, and since then, he has won 30 team and regional tournaments. His next goal is to fish FLW Tour and EverStart Series events. Dyer’s hopes are buoyed by a full roster of sponsors, including Yamaha, Minn Kota and Plano. He also splits fishing time with inspirational speaking engagements.
“When you meet the guy and see how determined, how outgoing and how willing to tell his story he is, it’s that much better,” said David Simmons, field promotions coordinator for Yamaha Marine Power Group. “As far as his marketing and promotional abilities, they’re excellent regardless of his abilities or disabilities.”
Another angler with determination and ambition is Brett Ketchum of Little Rock, Ark. Last year Ketchum fished the National Bass Association of the Deaf circuit and the full BFL Arkie Division, taking seventh at Lake Ouachita. “I don’t think (my lack of) hearing affects my fishing at all,” Ketchum said. “That’s why I chose fishing rather than hoops or baseball, which required hearing. I only need help from my partner for the flight call.
“My events for 2003 should be the same with the BFL,” added Ketchum, a cabinet maker with Raytheon Aircraft. “I’m still looking forward to the EverStart Series. If I get a chance, I will go for it!”
Going for it - it’s a common theme among anglers with disabilities. In a way, their fishing is not unlike any other aspect of their lives, with day in, day out obstacles to overcome. The way they look at it, one of the most crucial components of any aspect of their lives is the mental edge.
“I’ve always had a lot of willpower,” Dyer said. “I’m not trying to brag or boast. When something gets in front of me, I’m going to go 110 percent until I accomplish it.”





