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NEWS FLASH - December 21, 2008

LAST MINUTE DEAL ON the VERY LAST, LAST MINUTE GIFT………and a BIG DISCOUNT as well!
Hi Friends,
By the time you get this newsletter almost anything you buy will not reach you before Christmas unless you want to pay for Next Day Air which we all know is expensive.
So, let’s talk about the BEST LAST MINUTE GIFT AVAILABLE…Our Gift Cards at 10% OFF the FACE VALUE! These are e-mailed to your recipient or you (you gotta’ love yourself as well!) almost immediately after you buy them from our web site. So even if you wait until the very last minute, which would be December 23rd for us, you can still get a gift to whomever you like.
Just select the amount of the gift card you want from our web site, in the NOTES SECTION in our checkout tell us what design you want, the greeting you want included, and the recipients’ name and e-mail address. Then just check out using a credit card or PayPal and we will take it from there. And as easy as that, you just finished all that last minute shopping for those hard-to-buy-for folks on your list.
And yes, WE HAVE A DEAL FOR YOU…..
Here’s my story about how all this came about: I went to our local Sam’s Club this weekend looking for the “perfect” gift for my lovely wife of 42 years. As you can imagine after 42 years, 3 kids, 4 dogs, and lots of Christmases there are very few choices left…and I KNEW a new toaster was out of the question. So, I found my self looking at gift cards, specifically a Visa or MasterCard Gift card. But wait! They wanted to CHARGE ME $6.00 “activation fee” on a $100 card!? That meant the card cost $106.00! Then the merchant pays 2% to 4% for the privilege of processing the card? What Greed!
So, after this experience I got to thinking, How can we at American Legacy “buck” this greedy trend? (yea, I’m an “old school” guy) The answer is to SELL YOU ANY OF OUR GIFT CARDS AT 10% DISCOUNT! Whatever gift card you buy we’ll send you one (or more) priced at 10% off the actual value of the card. Screw those greedy Visa and MasterCard folks!
Our gift cards come in denominations from $25 up to $1,000 and every one is currently priced at 10% off the face value! NO EXPIRATION DATE and no greedy service, maintenance, or activation charges. What more can you ask?
Here are pictures of the design choices:

“Last Date” Christmas Shipping Schedules…….
Really, by the time you read this it is more for informational purposes. But in case you didn’t placed an order last week and wonder when it will arrive if you order this week here are the Holiday Shipping Schedules from our web site. Most shipments by ground take 2-5 days.
HOLIDAY SHIPPING SCHEDULES:
(We ship UPS or USPS Priority)
LAST DAY for GROUND SERVICE - USA: Friday, December 17, 2008
LAST DAY for 2nd DAY AIR SERVICE: Monday, December 22, 2008
LAST DAY for NEXT DAY AIR SERVICE: Tuesday, December 23, 2008
Please make sure your order is received by 4:00 PM CST in order to ship the same day
THANK YOU for your overwhelming response to our $25 discount last week….
To say the response was more than expected would be this month’s biggest understatement. Folks, we were simply overwhelmed. But, every order got shipped the same day or the following day and our crew definitely gave 150% to get the job done. Thanks to all of our wonderful customers and all of our crew who worked through lunch, dinner, (breakfast?). As always, they put our customer’s best interest first. May all of you have a most wonderful Christmas and a prosperous New Year!
Where are the fishing pictures???
A very GOOD question! I think everyone is just really busy right now and e-mailing us fishing pictures has taken a back seat to making sure the little woman (or big guy) gets that perfect Christmas gift. I know in our household buying each grandchild a gift takes concentration and creativity, both of which my wife excels. Me, I’m still here at our store making sure every order gets out and every customer is completely satisfied. And “no”, I haven’t gotten through all my picture file either to figure out which pictures I would like on our Braggin Board.
Maybe after the holidays…………………
American Legacy Fishing Company
NEWS FLASH - November 30, 2008
Even the Santa Claus Team Loves to fish……
How About a few Special Christmas Suggestions?
Hi Friends,
I started in to our store’s retail showroom this morning and I just knew Christmas was close. My trip in that usually takes about 15 minutes from the house turned into a 40 minute commute. I had forgotten I had to drive past our local shopping malls and Wal Mart store. Traffic was backed up for miles and eager bargain hunters (most on cell phones) were doing less than a brilliant job in such dense traffic. Oh, to be on the lake with my gear…..
But, I made it only to be greeted by eager shoppers looking for the perfect gift for that special angler (or themselves) for the holidays. Yes, we have over 4,000 rods in stock, and wonderful selection of Shimano reels, and lots of accessories like jackets, t-shirts, and hats. And we have some truly unique fishing-related items, too
But oh, the crush of traffic and hurry-scurry. Already I long for the sanctuary of a quiet lake or one of the almost deserted beaches or coves far south.
I love Christmas, I just don’t like all the traffic, pushing and shoving, rushed clerks, and merchandise that is hard to sort through. To me Christmas is about being with my wonderful wife of over 42 years, having our children visit with the 7 grandkids, and a warm fire in the fireplace shared by all. I’m sure that I am not alone here. So, I have taken it upon myself to use this newsletter to offer some suggestions of gifts from our store than can easily be ordered On-Line with no hassle and no stress. I sincerely hope you will find some of these useful.
G. Loomis - The World’s Finest Fishing Rods…
If you receive our newsletters you obviously know that G. Loomis rods are world class and considered the Best Made. But, there are over 800 models. Finding that perfect rod can seem daunting, but we are here to help. Just e-mail me at sales@gloomis.us and we will come up with the perfect rod for any angler with a little information supplied by you.
There are, of course, some rods that just appeal to just about everyone. Personally I love the New G. Loomis Trout Spin rods. These are wonderful rods that any fisherman will love. They come with a Loomis rod sock and are light, sensitive, and have lots of power.
Saltwater fishermen have fallen in love with the GreenWater rods in either casting or spinning. We also love the lighter Popping rods.
Finally, the Mag Bass casting rods for freshwater (or even saltwater) and the ever popular Spin Jig rods are really some of the classic rods that long ago established the G. Loomis reputation for world’s best rods. Take a look at these.
Megabass is NOT just another fishing lure….
If you really want to get confused just take a look at all of the fishing lures out there today. I mean, there are Million of lures. Even Battery-Powered lures (if you can imagine). But there just isn’t any other lure like the Megabass lures.
These are lures that not only develop action from pulling them through the water, but also get action from Internal weighting. Beyond that, the finishes are like a custom car paint job. We have Never seen anything even close to Megabass quality and fish-catching power.
Ok, there are over 1,000 different lures, but there are a few models that are just bullet-proof when it comes to performance and catch ratio. Take a look at any of the Vibration-X models, the Vision 110 lures, the Popmax (for top-water), the Live-X models, the XJF or XJ-100, or the Deep-X for sure bets. These make great stocking stuffers. Folks, if you haven’t tried a Megabass Lure you really are missing out. Our pros (and me) swear by these gorgeous lures. Try them and you will be hooked (excuse my pun).
Shimano - Quality does not have to be expensive…
It seems that among some fishermen, Shimano reels are not only the best fishing reels made, but they’re also the most expensive. True, but not true. The real secret with Shimano is knowing what reels offer the best bang for the buck. Of course, we have a few choices.
All of here at American Legacy Fishing Company LOVE the new Curado low profile casting reels. These reels are $20 less than the old Curado’s, have bigger forged brass gears, are lighter, and offer more capacity and better performance than their older counterparts. And we just received the new 300E with even more line capacity.
If you are a Round Casting Reel fisherman (like me) then you just can’t go wrong with the Shimano Calcutta series of reels. Great performance at a very reasonable price.
Spinning reels are becoming increasingly popular and we all like the Stradic MgFB series for great performance at a very good price. But, there are only 2 sizes available (1000, 2500, 3000). If you need something larger then take a look at the Stradic FI series which goes al the way up to a size 8000.
And don’t forget the Sunline if you are giving or buying a new reel. Once you use the magnificant line you really will ask yourself how you ever went fishing fishing without it.
Stick Jackets for Christmas? Why Not…..
They only cost a few dollars, but they are probably one of the most unique and useful items we carry. These rod covers are just aces with all of us. Stick Jackets come in about 8 colors so a fisherman can color code his rods . Now you can protect your rods in the rod locker, identify which rod is which (hard to do when they are in the locker) and hang them up using the Stick Jacket’s unique hanging eye so they remain protected when not in use (like in the winter…ugh).
And of Course there is the “Fun Stuff”……
We just love the G. Loomis Escape Luggage; it’s heavy duty, durable, and understated, even with the G. Loomis logos and skeleton fish. This is our ultimate accessory for gift giving. We have EVERY Escape tackle bag and ALL LUGGAGE in stock. Ask us and we will be happy to quote you a special price on a full set.
We also have a Complete selection of G. Loomis T-Shirts, Hats (including the 3 new Racing Hats), Jackets, Sweatshirts, and the new line of Micro-Fiber short and long sleeve t-shirts.
NEW Winter Hours for Our Retail Store
24 Hour Phone Ordering…
A quick reminder that our store hours are now 8:00 AM to 6:00 PM Monday through Friday, 9:00 AM to 5:00 PM Saturday, and 1:00 PM to 5:00 PM on Sunday. We also now have 24 hour phone ordering capability. All of this is to better serve you, our great customers.
From the G. Loomis Archives
Another Great Story….
THANKS DAD!
By Chuck Scales
Reflecting back to my first GreenWater experience would have to be the memory of my dad and I fishing offshore in the Gulf of Mexico. I do believe that this is why I became a fly fishing guide in Texas, and enjoy it so much today.
I remember my dad leaving on Saturday mornings before sunrise and not coming home until after dark when he would go fishing offshore. I would always be waiting for him to come home with a big fish, and when he did, all my friends would come running down the street to see the catch of the day. When dad would go bay fishing I got to go with him as he taught me how to catch sand trout, croakers and speckled trout, but these were not the same as the big fish that would catch in the waters of the Gulf of Mexico. I always asked if I could go with him, but the answer was always the same “not until you are bigger”.
Then the day came in the summer of 1960; my dad came home on a Friday from working at the refinery and that night at dinner he asked if I wanted to go offshore fishing with him the next day. “YES SIR!!” My reply was immediate. I couldn’t believe it, whit a grin from ear to ear, I was going to the Ocean, the Big Lake, GreenWater, The Gulf. As I glanced towards my mom, she must have seen the smile on my face and the desperate look of “please let me go” as she nodded her approval.
After dinner, dad and I started getting the boat ready for my first offshore trip, putting rods, reels and all the essential tackle on the boat and hooking it up to the truck. That night, the anticipation of how big a fish I was going to catch was like trying to sleep on the night before Christmas.
Before we got to the boat ramp we made a stop at the bait camp as you cross the bridge to Galveston Island. I still remember the stench of dead fish that hung in the air as I walked in wiping the sleep from my eyes. As dad was going to pick out some lures and ribbon fish, he asked me to grab something to eat. I didn’t realize how well you eat when you go offshore. I walked up to the counter with a couple of sandwiches and chips; dad began to chuckle and asked “What are you going to eat son?” Apparently, I did not quite understand what all day fishing offshore meant. “Follow me” he said, and with my arms cradled he started filling them up with vinnie winnies, sardines, crackers, and cookies until I couldn’t carry anymore.
When he cranked up the old 60-horse SeaKing and the fresh salt air hit my face I knew this feeling would be in my blood forever. As we ran the 5 miles across the bay, the excitement ran through my body. I was six years old and ready to catch the biggest fish in the gulf. Dad put the boat into neutral and asked if I wanted to drive the boat. Another first! “Who me?” A “yes” came out of my mouth before I could even thin. Barely able to see over the bow, I took the wheel like I had practiced so many time sin the driveway of our home. With the boat heading east, the compass pointed the way as I watched the sun literally rise out of the water. At the sped of maybe two miles an hour (wow!), dad set the rods out and stowed everything in its place. Eventually, he took the wheel from me and explained my job.
My job was to watch the rods and when something took the bait I was to yell out “FISH ON” so dad could slow the boat to set the hook. Trying to watch all the rods can be hard on your eyes. I watched until my eyes started watering from not blinking. It was like having a staring contest and first to blink loses. The rod won. An hour went by while I wondered about when we were going to catch a fish. Then hours went by without even one strike. This is when I learned why dad took all that food; you eat when the fishing is slow. With my sandwich just about finished, I noticed that the rod looked like it was going to be pulled out of the boat. My job was finally here! I yelled out, ‘WE GOT A FISH, STOP THE BOAT, DAD FISH! FISH!” I am sure at some point I would have got “fish on”, but not this time. Dad grabbed the rod out of the holder, set the hook and handed me the big fiberglass rod and said “Hold on!”.
I had my Moby Dick on the end of my rod and it was him or me. The instructions from dad were to not reel until he stops running. Dad stood behind me to hold me in the boat, I think we were both a little afraid the fish was going to pull me overboard. As the fish started to slow down I started to reel in line as my dad had taught me the night before by pumping the rod back and reeling as I came down with the rod. Five minutes, ten minutes, my arms quivered live Jell-O. Fifteen minutes later (it felt like hours) my dad was grabbing the gaff in one hand, the leader with the other in one stroke he gaffed and lifted Moby Dick (aka king fish) into the boat. Just when I though my eyes could not get any bigger, they did. My first king fish was big as me, my little arms ached, my heart raced and I could not have been prouder.
Arriving back at the boat ramp I held the boat while dad backed the trailer down the ramp to load the boat. I reflected back on the fish we had caught that day, and as we started home I was already thinking about the next rip offshore, and my new found admiration and love for my dad. After falling asleep in the front seat of the truck, the next thing I remember is dad waking me as we pulled in to the driveway. “Would you like to go again next Saturday?” dad asked. I couldn’t get the words out of my mouth fast enough “YES SIR!”
Thanks dad.
American Legacy Fishing Company
NEWS FLASH - November 23, 2008
ANYONE who wants to fish, CAN (and more)…
Hi Friends,
Recently we ran across a wonderfully inspiring story that is so fitting this Thanksgiving Week. It’s about Clay Dyer of Hamilton, Alabama, USA. Clay, who’s a big league tournament fisherman, Clay doesn’t have any legs or his left arm. His right arm only extends to his elbow. Yet, he is a hard charging tournament fisherman. We have the story in the article, below.
In other interesting news, we have what we hope are the final details about discontinued products from Loomis for 2009. Again, more details below.
The response we have received on re-publishing the Loomis stories from years past as been very positive, so we have included another great story in this newsletter. I hope everyone will enjoy it as much as we have.
We have some bits and pieces that we think you will all be interested in as well. Some just reminders, some updated info.
Finally, we remind everyone just how fortunate we all are, whether we live in the good old USA or in some other country. Good health, good friends, good food, and of course good fishing make us especially grateful this Thanksgiving Week. We look forward to reuniting with our family and as one thanking the Lord for the many blessings we are so grateful for. You, friends, are truly one of our blessings. We wish you only the very best.
A mental edge…..
“The main reason I tournament fish,” said 24-year-old Clay Dyer of Hamilton, Ala., “is because my life has always been a competition with the situation I’m in, being the way I was born. To me, it’s the fact that I know I’m competing against the best anglers in the nation. By no means am I at that level. My main perspective is that it’s such a challenge to fish at that level. I don’t want to do it for a year or two and then have the fire burn out.”
Indeed, Dyer has a fire inside. Dyer was born without legs and without a left arm. His right arm extends to his elbow. Nevertheless, Dyer flings a bait-caster by clenching it between his cheek and collarbone, cranking the reel with his right arm.
“I can make any cast I need to make,” Dyer said. “I can cast left or right. I can pitch and flip - I do that a lot. I can pitch and flip as easily as I can throw a big crankbait. It took a lot of practice - a year or two - to learn a lot of the casts.”
Dyer started fishing at 5 years old and began tournament fishing with older friends at 12 years old. By 1996, when he was a senior in high school, Dyer was fishing full time, and since then, he has won 30 team and regional tournaments. His next goal is to fish FLW Tour and EverStart Series events. Dyer’s hopes are buoyed by a full roster of sponsors, including Yamaha, Minn Kota and Plano. He also splits fishing time with inspirational speaking engagements.
“When you meet the guy and see how determined, how outgoing and how willing to tell his story he is, it’s that much better,” said David Simmons, field promotions coordinator for Yamaha Marine Power Group. “As far as his marketing and promotional abilities, they’re excellent regardless of his abilities or disabilities.”
Another angler with determination and ambition is Brett Ketchum of Little Rock, Ark. Last year Ketchum fished the National Bass Association of the Deaf circuit and the full BFL Arkie Division, taking seventh at Lake Ouachita. “I don’t think (my lack of) hearing affects my fishing at all,” Ketchum said. “That’s why I chose fishing rather than hoops or baseball, which required hearing. I only need help from my partner for the flight call.
“My events for 2003 should be the same with the BFL,” added Ketchum, a cabinet maker with Raytheon Aircraft. “I’m still looking forward to the EverStart Series. If I get a chance, I will go for it!”
Going for it - it’s a common theme among anglers with disabilities. In a way, their fishing is not unlike any other aspect of their lives, with day in, day out obstacles to overcome. The way they look at it, one of the most crucial components of any aspect of their lives is the mental edge.
“I’ve always had a lot of willpower,” Dyer said. “I’m not trying to brag or boast. When something gets in front of me, I’m going to go 110 percent until I accomplish it.”
Another Story from the G. Loomis Archives…..

FEAR NO FISH, NEVER GROW UP!
By Flip Pallot
(Flip Pallot is a respected author, television personality and angler. His well-known television series, Walker’s Cay Chronicles can be seen on ESPN. Flip is the newest addition to the G.Loomis fishing team and our official “Maestro de la pesca”)
The saltwater shallows were called “flats” by the old-time anglers that we emulated as kids. The flats were nearby, starting in Biscayne Bay and stretching like a broken tapestry from under the shadow of Miami’s skyline to Fort Jefferson in the Dry Tortugas 70 miles below Key West.
The muse that awoke my brother each daybreak and spoke to him of school, ball gloves, girls and the upcoming prom, never visited me although my brother and I shared a room.
I was unable to discuss the sights and sounds of my dreams with parents or normal fold… they would, with few exceptions have been unable to visualize low morning sunlight shining through those two or three droplets of water suspended along the spine of a bonefish tail waving in the early stillness of an awakening flat.
Distant, rolling thunder from squalls that has spent the warm night out in the Gulfstream would later in the day chase the sounds of least terns and ospreys off the flats and replace their working vocabulary with the sound of sweet rainwater slanting in on a breeze smelling of ozone.
These sights and sounds forged my yougerhood in the crucible of South Florida’s heat. These were the sights and sounds that called to me at those very moments when I might have been steering a path that followed most others… It didn’t’ happen.. I was like one of Peter Pans’ lost boys. I ran into other lost boys, and lost men, and I fit right in! Norman Duncan, Chico Fernandez, Ralph Delph, Stu Apte, John “Dozer” Donnell, Jimmy Grace, Bob Fordyce, Sandy “Catfish” Moret, John Emery, Jim Brewer, Eddy Whiteman, Hal Chittum, Lefty Kreh and other lost boys became my tribe and it felt totally right.
The flats were in bicycle range. We waded from shore mostly, but often used common air mattresses to reach deep or farther fishing areas.
We were so often absent from school that most thought we were not enrolled. The consequences of not attending classes were simply not part of our collective, conscious thought stream. Some argued that we had no conscious thought stream at all beyond fishing. I have a feeling that many of you know exactly what portrait I’m painting here… You may have been there!
My work has allowed me to cleave to the values and lifestyle adopted back on those air mattresses. These days I’m fortunate to be able to fish many wonderful and exotic destinations which I never dreamed I would see. Often I glance at the other end of the skiff or canoe and see with today’s eyes, the folks who have been with me in skiffs and canoes down through all these many years and I realize how lucky I am to be sharing these experiences with friends who have stood the test of time… there are many.
G.Loomis rods, Shimano high-performance reels and high tech skiffs have replaced the primitive weapons of the early 1960’s. We’re challenged by these better tools to improve our casting and angling skills. I’m always learning from new people that I come in contact with in my travels and I keep working on those skills. Often, while I’m at it, I get a glimpse…just the quickest glimpse…of that skinny kid on the air mattress, paddling out into Government Cut Shipping Channel, while from behind a huge, jetty rock, unseen, a man who looks a lot like my dad, silently mouths the words… “Be careful son”.
G. Loomis to Discontinue Muskie (Musky) Rods
Yes, another series is being discontinued by G. Loomis in 2009. OK, I understand about the fly rods and yes, I can get by without the Merlot colored rods. But guys, the musky rods?? I’m an old musky guide from Lake of the Woods in Northwestern Ontario. I love musky fishing. These are some of the best musky rods made. Yes, there are 5 new musky rods that are supposed to be coming out (since July….), but there are 14 rods being discontinued.
Now I really LIKE these rods, so I have bought about 8 different models myself. I definitely made sure I had two of the MUR914CX-MR. That’s the IMX model that every musky fisherman should have at least one of. And it’s going away. Yikes.
We currently have every one of these rods in stock. So, fair warning here, if you like these rods as much as I do order up. Don’t wait too long or I may end up buying everything that’s left…..
Reminders about
1) Loomis Price Increase,
2) Gift Cards,
3) Sunline, and
4) Pictures…
G. Loomis prices will go up 5% to 15% starting January 1, 2009. And “no”, we can’t sell rods we already have in stock at the old prices. Loomis actually sent us new price tags. Something about a level playing field, and we have to play by their rules. So, friends, if you need a Loomis rod, Escape Luggage, Loomis fly reel, blanks, or any other Loomis item now is the time to buy.
Yes, we have gift cards from $50 to $1,000 in $50 increments. They are what the young folks call E-Cards in that they are electronic and can be sent via the receipient’s e-mail address. Personally I like the plastic ones I can carry in my wallet , which we also have. These are great gifts and will never be something that has to be returned.
Wow, are we ever selling lots of Sunline. And the praise we have been receiving for this product is more than we have ever heard for any other new item. I’m even in that group after fishing with my grandson in Florida this last week. No, he didn’t fish “tangle free”, but any problems we had we so quickly resolved with this wonder line that I can tell you I’m never going back to Stren or P-line again.
Finally, WE NEED MORE PICTURES. I just can’t resist including as many as possible in each newsletter and that sort of means we need “new stock” almost every week. So folks, please send us any pictures you have that relate to fishing. We don’t care if they are of your kids with a fishing rod, you dog with a fishing toy, or whatever. Send them in…
NEW Winter Hours for Our Retail Store
And 24 Hour Phone Ordering…
A quick reminder that our store hours are now 8:00 AM to 6:00 PM Monday through Friday, 9:00 AM to 5:00 PM Saturday, and 1:00 PM to 5:00 PM on Sunday. We also now have 24 hour phone ordering capability. All of this is to better serve you, our great customers.
ROD / REEL Combos with SHIMANO Reels…
Combo up that G. Loomis rod witha Shimano reel and we will make up a combo price for you. Save some money and get some great advice matching up that special rod with one of Shimano’s great reels. We are very competitive and offer the USA Warranty and great service on any of your Shimano needs. Most reels are in stock or readily available from Shimano. Most reels will ship the same day or at the least the same week.
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